Online dating… It’s a serious business.
Especially if your name is David Merkur, the 28-year-old New York investment banker who hit the headlines last year for his detailed spreadsheets on Match.com’s ladies.
If you’ve been using Match dating for too long, you’ll appreciate that names can get muddled, profiles can get mixed, and minor details (ASL?) are easily lost to the haze of our short-term digital memory.
Merkur came up with a comprehensive tracking system to avoid any embarrassing hiccups with his dates. The only problem was that it went viral. In a major way.
Admittedly, he was dumb enough to send it to one of the women he was dating. Not a particularly smart move.
So how does a busy guy stay on top of his Match inbox?
Here’s a glimpse of the Merkur strategy, the now infamously dubbed Match Spreadsheet:
Who would have thought that David Allen’s seminal Getting Things Done mindset could be crowbarred so effectively in to the ‘project management’ of womankind?
Can we get a description for the correct way to ‘monitor closely’ and ‘monitor casually’ too?
We can laugh, but this guy is only doing what every online dater on Match.com is already doing in his head. The major difference being, presumably, he can remember the names and details of the women he’s been sharking.
If I were David Merkur, I would be packaging the spreadsheet template, decorating it with a fancy ebook cover, and selling it for $39.95 to readers of The Game.